Cadillac

One of GM’s four U.S. brands (the others being Buick, Chevrolet and GMC), Cadillac competes with European and Asian luxury brands as well as Ford's luxury brand Lincoln. It has a reputation for advanced technology and driving performance, though some of its models have fallen short of true luxury pampering.

As the market shifts to SUVs, so has Cadillac's lineup; it now includes the entry-level XT4, compact XT5 and three-row XT6. The brand's flagship SUV is the full-size, truck-based Escalade (regular) and Escalade ESV (extended), a relative of the Chevrolet Tahoe/Suburban and GMC Yukon/Yukon XL. Cadillac's car lineup has been pared down in recent years but still includes the CT4 and CT5 sports sedans, both of which offer high-performance Blackwing variants. Cadillac is also at the forefront of GM’s shift to electric vehicles: The brand’s first all-electric vehicle, the Lyriq mid-size SUV, debuted for 2023.