BMW of Sterling

When you drive 4x to a dealership to close a deal, something is wrong. Reception is cold. Sales is openly hostile to customers when it comes to bottom line. Small car sale, but speaks volumes on dealership character when the little guy is treated his tax bracket, weird. You’d think a dealership that sells multiple levels of cars, would have training to sell at any level of a car to any type of consumer. Sales experience is in my opinion, needs review. Told an open recall car was available then next day surprise surprise it’s not available. Putting a deposit on a car that hasn’t sold in 3 months with an open recall or selling a car with an open recall to multiple people? I know from experience when I bought my Mercedes, I had the highest level of confidence and care given to me. Car was in a fancy car room, salesman sent birthday cards etc, even as my other bmw dealership from when I bought my first bmw, I received thanksgiving cards. Crazy times when classism and stereotypes of dealerships win. Curious what the owner or even GM thinks.

Very friendly and welcoming staff. Angella was great to work with and really went above and beyond to secure my desired car. Also the gentleman who helped me with financing and trade was very informative.

Good people from service to check to loaners to sales. Nice showroom and check in facility

Latasha was extremely professional throughout the entire maintenance process, providing me a ride to and from my residence when my vehicle was being serviced. She was polite and very punctual with all updates provided to me that day!

Cedric my Service Advisor is very personable and always very pleasant when discussing situations occurring with my vehicle. He explains things in a professional manner and is very respectful. I will continue to work with him in the future care of my vehicle.

I have been coming to this service department for over two years. For every appointment, I drop my car off at 7:30 am and take an Uber to work. I always request to have it completed by 12 pm, and they have mostly kept that promise—until today. Starting at noon, I hadn't heard that the car was ready, so I called, texted, and emailed Devon multiple times. I also called the regular service number several times with no response. I checked the BMW app every hour after 12 pm, and it showed that the car hadn't been touched since I dropped it off. I have a very busy schedule, and this caused a significant disruption for me. The service department appointment line finally called me back after three hours, asking what was wrong. I explained the situation, and they told me Devon was off today. I replied, "What do you mean he's off today? I just saw him this morning." They said they would call me back later. The service finally started at 2:55 pm. Additionally, I received an alert via both the BMW app and email that my car now qualifies for the BMW Prepaid Oil Change Plan. I told Devon that I wanted to sign up for the plan, but he insisted my car doesn't qualify. I showed him the email and the alert, yet he still insisted that I don't qualify. I have interacted with Devon before today, and he has always had an unpleasant attitude towards me. I never gave it much thought, as everyone has bad days. However, everyone else has always provided excellent service to me—except Devon. Honestly, I have been considering moving over to a Benz for quite some time. Devon just convinced me.

When I went for my regular service check up, my service advisor, Latasha, was absolutely fantastic! I will certainly be back and recommend others to go there as well for any servicing on their BMW they may need.

I had an outstanding service experience with Jeff Shade of BMW of Sterling. He was professional and attentive, ensuring all my concerns were addressed promptly. The service was efficient, and my vehicle was returned in excellent condition. Overall, I am highly satisfied and will continue to rely on BMW for future needs.

Julie was very courteous and not pushy, when recommending various services & repair that she thought my car needed.

I was very dissatisfied by the customer service that I received at BMW of Sterling. I went there for my appointment and the salesman had no idea that I was coming. He looked up the car that I was interested in and told me that it already has a deposit on it. He didn’t even offer to show us any available X3’s on the lot. I will never go back to that dealership. I bought a car somewhere else