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Parsons Ford Lincoln

(518 reviews)
Visit Parsons Ford Lincoln
Sales hours: 8:00am to 8:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–8:00pm 7:00am–6:00pm
Tuesday 8:00am–8:00pm 7:00am–6:00pm
Wednesday 8:00am–8:00pm 7:00am–6:00pm
Thursday 8:00am–8:00pm 7:00am–6:00pm
Friday 8:00am–8:00pm 7:00am–6:00pm
Saturday 9:00am–5:00pm 7:00am–12:00pm
Sunday Closed Closed

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New (304) 579-4373 (304) 579-4373
Used (304) 596-0597 (304) 596-0597
Service (304) 579-4508 (304) 579-4508

Inventory

See all 216 vehicles from this dealership.

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About our dealership

This seller has been on Cars.com since July 2008.
Welcome to Kent Parsons Ford! Located in Martinsburg WV Kent Parsons Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Kent Parsons Ford a good one ? for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you?ve come to the right place

Service center

Phone number (304) 579-4508

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–12:00pm
Sunday
Closed

Meet our employees

View all 9 employees View less employees

Reviews

(518 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Parsons Ford Lincoln from DealerRater.

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I filled out an online service appointment on issue that

I filled out an online service appointment on issue that the car turned off the electricity on dashboard and the navigation screen while driving, and chat w/ an online tech who took my order and said the service dept would call me: No call back - I called service Dept and left a message. No call back - I called Service Dept. still no call back I finally dropped the car on scheduled date for two days. No one called me to update the status. I called Service Dept and left a message. Again, no one called bac. I decided to drop by the dealer. They said the care was ready. The car was working for a few days, the same issue returned. I am looking for another dealer to take it in for repair. This is my company vehicle which assigned to me for business travel.

I filled out an online service appointment on issue that

I filled out an online service appointment on issue that the car turned off the electricity on dashboard and the navigation screen while driving, and chat w/ an online tech who took my order and said the service dept would call me: No call back - I called service Dept and left a message. No call back - I called Service Dept. still no call back I finally dropped the car on scheduled date for two days. No one called me to update the status. I called Service Dept and left a message. Again, no one called bac. I decided to drop by the dealer. They said the care was ready. The car was working for a few days, the same issue returned. I am looking for another dealer to take it in for repair. This is my company vehicle which assigned to me for business travel.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Minh, thank you for sharing your honest feedback. We are disappointed that you have had such a negative experience dealing with us here at Kent Parsons Ford Inc. We can assure you that it was truly not our intention to disappoint or frustrate you during this process. Here at Kent Parsons Ford Inc, we are always looking for ways to improve; we appreciate your input. If you would be willing, we would like to have you contact our Service Manager, Traver Brown, at (304) 263-3344 or traver@parsonsford.com. to discuss ways we can better serve you in the future.

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Used the online appointment system to schedule my

Used the online appointment system to schedule my appointment via chat. Was told someone from Kent Parsons would call me with a time for the day I chose, Wednesday. I called on Monday and left a message and no one called me. Called again on Tuesday and I was told to just bring my car in on Wednesday. This is not the customer service I am accustomed to at Kent Parsons. Repairs were great as usual.

Used the online appointment system to schedule my

Used the online appointment system to schedule my appointment via chat. Was told someone from Kent Parsons would call me with a time for the day I chose, Wednesday. I called on Monday and left a message and no one called me. Called again on Tuesday and I was told to just bring my car in on Wednesday. This is not the customer service I am accustomed to at Kent Parsons. Repairs were great as usual.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Shelley, thank you for taking the time out of your day to tell us about your experience. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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Had a great experience with this dealership overall.

Had a great experience with this dealership overall. Ken,Mark and Ryan all were friendly and followed through on their promises. We got a very fair deal on a 2024 F-150 Raptor. They did not try and put on any additional products or force any financing or extended warranty options on us. They did offer a service plan and if needed would have help finance the vehicle. I would recommend doing business with them. I also just placed an order for a new 2025 Ford Explorer ST. I can’t wait to receive the new SUV.

Had a great experience with this dealership overall.

Had a great experience with this dealership overall. Ken,Mark and Ryan all were friendly and followed through on their promises. We got a very fair deal on a 2024 F-150 Raptor. They did not try and put on any additional products or force any financing or extended warranty options on us. They did offer a service plan and if needed would have help finance the vehicle. I would recommend doing business with them. I also just placed an order for a new 2025 Ford Explorer ST. I can’t wait to receive the new SUV.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
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FEEDBACK ON F-150

WONDERFUL EXPERIENCE WITH SALES AND TRADE-IN TRANSACTIONS AT MARTINSBURG KENT PARSONS FORD!!

FEEDBACK ON F-150

WONDERFUL EXPERIENCE WITH SALES AND TRADE-IN TRANSACTIONS AT MARTINSBURG KENT PARSONS FORD!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi, we're glad you had such a wonderful experience with us! At Kent Parsons Ford Inc, we value our customers and we look forward to seeing you on your next visit. Take care!

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We had a great experience.

We had a great experience. The sales manager, Mark treated us like family. My son and I traveled all the way from Florida to purchase a vehicle from Kent Parson’s. I am very happy with our experience.

We had a great experience.

We had a great experience. The sales manager, Mark treated us like family. My son and I traveled all the way from Florida to purchase a vehicle from Kent Parson’s. I am very happy with our experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
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I took my car in for an oil change, inspection, and a

I took my car in for an oil change, inspection, and a warranty airbag recall. When I picked up my vehicle the first time the linkage for the shifter had not been reattached properly. Luckily, I discovered this before I left the parking lot. I was forgiving and very kind about it. I picked my car up after they had fixed it later that day. While driving to work the next day I realized the right-side speakers were not working and that the audio had a bad whining noise and some of the buttons on the steering wheel were not working. I called and left a message with someone. No one made an effort to get back with me. I had a trip I had to go on, so I was really busy and I couldn't take the car in right away. When I called them back they made me wait nearly a month to look at the car. I explain the issue and told them I believed a wiring harness or something like that was loose in the console, same area where the shifter linkage was not reattached properly. If I tapped on the center console the whining would actually go away, but the speakers on the right still did not work and buttons the steering wheel also did not work. They called me later in the day and told me it was a module and it would cost $1000 to fix. It was the end of the day and I did not have time to pick up my vehicle, but I wasn't going to pay that for a 2011 vehicle. After thinking about it I called them back and said that made no sense, why would tapping on the center console have any effect on a module hidden in the dashboard. After complaining they agreed to look again. Later they called me and told me there was debris in the console, but everything looked good with their work. (Sure) They took a picture of the debris to show me, I thought this was suspicious at the time, but I think I know why. The picture showed some debris but nothing that would effect anything, it wasn't even really near the harnesses and connectors. I picked up the car and paid the diagnostic and labor fee. When I got in my car, low and behold, everything was fixed.. But how could this be? They told me they couldn't find anything wrong, but they hinted at the debris causing the issue. It didn't take long to figure this out. There was CYA happening here. The debris picture was in case I questioned why it was now working. It was so they could say, well it was probably the debris causing it. They know they were at fault and didn't want to admit it because then they would have to admit they shouldn't have charged me at all. Anyway, never taking anything back there and certainly not considering buying a vehicle from there. My Fusion has been a good car and I have thought about looking at another Ford in the near future, likely I would have gone there to look in the next year or two, but not now. Even if I get a Ford, it will be from another dealership.

I took my car in for an oil change, inspection, and a

I took my car in for an oil change, inspection, and a warranty airbag recall. When I picked up my vehicle the first time the linkage for the shifter had not been reattached properly. Luckily, I discovered this before I left the parking lot. I was forgiving and very kind about it. I picked my car up after they had fixed it later that day. While driving to work the next day I realized the right-side speakers were not working and that the audio had a bad whining noise and some of the buttons on the steering wheel were not working. I called and left a message with someone. No one made an effort to get back with me. I had a trip I had to go on, so I was really busy and I couldn't take the car in right away. When I called them back they made me wait nearly a month to look at the car. I explain the issue and told them I believed a wiring harness or something like that was loose in the console, same area where the shifter linkage was not reattached properly. If I tapped on the center console the whining would actually go away, but the speakers on the right still did not work and buttons the steering wheel also did not work. They called me later in the day and told me it was a module and it would cost $1000 to fix. It was the end of the day and I did not have time to pick up my vehicle, but I wasn't going to pay that for a 2011 vehicle. After thinking about it I called them back and said that made no sense, why would tapping on the center console have any effect on a module hidden in the dashboard. After complaining they agreed to look again. Later they called me and told me there was debris in the console, but everything looked good with their work. (Sure) They took a picture of the debris to show me, I thought this was suspicious at the time, but I think I know why. The picture showed some debris but nothing that would effect anything, it wasn't even really near the harnesses and connectors. I picked up the car and paid the diagnostic and labor fee. When I got in my car, low and behold, everything was fixed.. But how could this be? They told me they couldn't find anything wrong, but they hinted at the debris causing the issue. It didn't take long to figure this out. There was CYA happening here. The debris picture was in case I questioned why it was now working. It was so they could say, well it was probably the debris causing it. They know they were at fault and didn't want to admit it because then they would have to admit they shouldn't have charged me at all. Anyway, never taking anything back there and certainly not considering buying a vehicle from there. My Fusion has been a good car and I have thought about looking at another Ford in the near future, likely I would have gone there to look in the next year or two, but not now. Even if I get a Ford, it will be from another dealership.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
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Lincoln Service

Very pleased with this visit, easy appointment process, on time and waited for the car - was completed quickly but thoroughly. Pricing was a little less than expected and was able to use a coupon for additional savings. I have used this service department for over 4 years and will continue to do so. Thanks

Lincoln Service

Very pleased with this visit, easy appointment process, on time and waited for the car - was completed quickly but thoroughly. Pricing was a little less than expected and was able to use a coupon for additional savings. I have used this service department for over 4 years and will continue to do so. Thanks

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hello Allan, thank you for taking the time out of your day to tell us about your experience. At Kent Parsons Ford Inc, we value our customers and we look forward to seeing you on your next visit. Take care!

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Car repair

Repaired my car and kept me informed during the whole process

Car repair

Repaired my car and kept me informed during the whole process

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Gary, thank you for leaving such a great review and high star rating. Please let us know if there is ever anything else we can do for you! Safe travels!

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7/24/23 I emailed to get information on a Jeep for sale.

7/24/23 I emailed to get information on a Jeep for sale. Filled out credit application through their dealership on 7/26. Sent all my information that they needed and on my trade. I’m a single mom so I can’t just drive 2 hours right away. I told them I would have money down down payment Friday and I did. Because I am 2 hours away they said Saturday was fine. Saturday morning I go and get a cashiers check at my bank, out of my way, for my down payment even calling the dealership asking who do I make check out to. I spoke to the guy and told him what time I would be there because I had to pick up my son from camp. He said “ no problem you are good to go.” I get my son and make the 2 hour trip. I walk in and no one is telling me anything and leaving me sit which seemed forever. Finally some manager takes me in a room and says “ we sold the Jeep half hour before you got here, I’m sorry”. They’re not sorry. If they sold it where was my phone call to tell me to turn around. The manager says “ we don’t hold vehicles”. Well no one told me that. Why was I told to come down I’m good to go on the Jeep. What a freakin joke. I never had to deal with anything like that and my son had to see my so upset because I wanted this Jeep so bad. I couldn’t even drive home until I calmed down. I would have have a deposit if someone asked me. So on my way home, I bought a NEWER Jeep, same miles, same price. So you were probably ripping me off anyways. Let me sit there for 20 mins then tell me you sold it. You are a JOKE. Don’t every buy from these people. They don’t care about their customers. From Todd: I also wanted to let you know that here at Parsons Ford we go out of our way to ensure you have one of the best automotive dealership experiences. Worst experience I ever had. Run my credit, make me drive two hours, make me get a cashiers check, even putting the Jeep on my insurance and I sent you a copy. To tell me you sold it.

7/24/23 I emailed to get information on a Jeep for sale.

7/24/23 I emailed to get information on a Jeep for sale. Filled out credit application through their dealership on 7/26. Sent all my information that they needed and on my trade. I’m a single mom so I can’t just drive 2 hours right away. I told them I would have money down down payment Friday and I did. Because I am 2 hours away they said Saturday was fine. Saturday morning I go and get a cashiers check at my bank, out of my way, for my down payment even calling the dealership asking who do I make check out to. I spoke to the guy and told him what time I would be there because I had to pick up my son from camp. He said “ no problem you are good to go.” I get my son and make the 2 hour trip. I walk in and no one is telling me anything and leaving me sit which seemed forever. Finally some manager takes me in a room and says “ we sold the Jeep half hour before you got here, I’m sorry”. They’re not sorry. If they sold it where was my phone call to tell me to turn around. The manager says “ we don’t hold vehicles”. Well no one told me that. Why was I told to come down I’m good to go on the Jeep. What a freakin joke. I never had to deal with anything like that and my son had to see my so upset because I wanted this Jeep so bad. I couldn’t even drive home until I calmed down. I would have have a deposit if someone asked me. So on my way home, I bought a NEWER Jeep, same miles, same price. So you were probably ripping me off anyways. Let me sit there for 20 mins then tell me you sold it. You are a JOKE. Don’t every buy from these people. They don’t care about their customers. From Todd: I also wanted to let you know that here at Parsons Ford we go out of our way to ensure you have one of the best automotive dealership experiences. Worst experience I ever had. Run my credit, make me drive two hours, make me get a cashiers check, even putting the Jeep on my insurance and I sent you a copy. To tell me you sold it.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
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2022 Explorer New Purchase from Kent Parsons Ford

We are repeat customers at Kent Parsons Ford. The Explorer is our third new purchase at this dealer. Excellent customer service. They address all concerns. Very helpful staff.

2022 Explorer New Purchase from Kent Parsons Ford

We are repeat customers at Kent Parsons Ford. The Explorer is our third new purchase at this dealer. Excellent customer service. They address all concerns. Very helpful staff.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Marguerite, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

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