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2025 Ford Maverick: Mini Truck, Max Utility

ford maverick lariat 2025 01 exterior dynamic front angle oem jpg? i=AA 2025 Ford Maverick Lariat | Manufacturer image

Competes with: Hyundai Santa Cruz, Nissan Frontier, Toyota Tacoma, Chevrolet Colorado

Looks like: A smoother, sportier Maverick

Powertrains: 2.5-liter hybrid four-cylinder or turbocharged 2.0-liter four-cylinder engine; continuously variable automatic (hybrid) or eight-speed automatic transmission (2.0-liter); front- or all-wheel drive

Hits dealerships: Late 2024

One of the biggest automotive hits in the last decade has undoubtedly been the Ford Maverick, the automaker’s compact, bargain-priced, car-based pickup truck that became a must-have item when it debuted for the 2022 model year. Now, just three years into its cycle, it’s received its first major update, with some new styling, updated technology, a new trim and new options. The biggest bit of news for the 2025 Maverick that is sure to keep its momentum high, however, is that Ford has responded to its biggest customer wish by adding an all-wheel-drive option to the hybrid powertrain.

Related: What It’s Like Towing With a 2022 Ford Maverick Hybrid

A More Modern Look

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The Maverick’s trim levels get an update for the 2025 model year and now consist of four possibilities: XL, XLT, Lariat and Tremor (which moves from being an off-road package to being a separate trim).

The styling on the new Maverick doesn’t get much of an update, but there is a new front end with standard smoked LED headlights and a smoother upper and lower bumper treatment that differs by trim level. Everything aft of the front end carries over unchanged, with the exception of a couple of new colors. As before, the Tremor gets a unique styling treatment that includes a lifted body, unique grille and bumpers, exclusive wheels, and gold accents in and around the truck.

Carryover Powertrains (Mostly)

Under the hood, the powertrains are the same as they were for the 2024 model, with one notable exception. The standard powertrain is once again the 191-horsepower front-wheel-drive hybrid that’s good for 155 pounds-feet of torque (it was made an optional powertrain for the outgoing Maverick due to Ford’s inability to keep up with the stunning demand for the gas-electric combo unit). The hybrid uses a 2.5-liter four-cylinder engine and a continuously variable automatic transmission with baked-in electric motors, which have been optimized for the new model year.

The news here is that you can now get this hybrid powertrain with an AWD setup, which Ford says answers the biggest request it had from Maverick owners; previously, only the optional 2.0-liter turbocharged four-cylinder engine was available with AWD. Ford has also made the 4K Towing Package available for the AWD hybrid, as well, doubling its maximum towing capacity from 2,000 pounds to 4,000 pounds.

That optional turbo is still around, however, and continues to make 238 hp and 277 pounds-feet of torque; it sends power to all four wheels via a traditional eight-speed automatic transmission.

The New Stuff

There are a couple of areas where Ford focused its attention for the 2025 Maverick, and one of those areas is in making the truck even more useful, which it’s done by adding towing technology seen previously only on Ford’s bigger trucks. Ford’s Pro Trailer Backup Assist system is now available on the Maverick; it allows you to steer a trailer while backing up via a knob on the dashboard and a predictive path graphic on the touchscreen’s rear camera view. Ford has also added Pro Trailer Hitch Assist, a truly game-changing system that will automatically back your truck up to the trailer’s hitch by controlling the throttle, steering and brakes (after you do a little initial setup of the system).

The Maverick’s bed has also received some updates, now allowing use of two-by-four boards to act as bed dividers for a quick and easy way of keeping loads from shifting around. The payload capacity carries over at a more than respectable 1,500 pounds. Ford has also added an optional 360-degree camera view for top trims of the Maverick for better visibility in tight environments.

Other onboard tech that gets a big update is the Maverick’s multimedia system. The central touchscreen is now a horizontal 13.2-inch unit, which Ford says is the biggest in the segment; it also runs Sync 4, so no new Google-based Ford Digital Experience here yet. Wireless Apple CarPlay and Android Auto are standard with the new setup, as is a host of new connectivity options. The central gauge display is also digital now, with a standard 8-inch customizable screen on all variants. These new screens come with a redesign of the instrument panel and some new interior colors, making the Maverick even more fun and interesting to spend time in — but the layout hasn’t changed, so interior room remains as cozy as before.

Pricing and Availability

Deliveries for the standard 2025 Mavericks are set to begin in late 2024. All trims are powered by the gas-only EcoBoost engine except for the hybrid XL and XLT; swapping to the EcoBoost powertrain adds $1,020 to the XL and XLT, and upgrading to the hybrid powertrain costs an extra $1,200 for the Lariat. Full pricing (including $1,595 destination) is as follows:

  • XL: $27,890
  • XLT: $30,390
  • Lariat: $37,130
  • Tremor: $41,390

While this represents a significant price bump over where the Maverick first started life, it still represents one of the least expensive, genuinely useful new pickup trucks you can buy.

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Aaron Bragman
Detroit Bureau Chief Aaron Bragman has had over 25 years of experience in the auto industry as a journalist, analyst, purchasing agent and program manager. Bragman grew up around his father’s classic Triumph sports cars (which were all sold and gone when he turned 16, much to his frustration) and comes from a Detroit family where cars put food on tables as much as smiles on faces. Today, he’s a member of the Automotive Press Association and the Midwest Automotive Media Association. His pronouns are he/him, but his adjectives are fat/sassy.
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