2023 Fisker Ocean Cleaves Prices, Now Cheaper Than a Nissan Leaf
Amid a blizzard of bad news — sudden losses of motive and braking power, hoods flying open at speed, cratering stock value — electric vehicle startup Fisker announced in late February that it would lay off 15% of its workforce and sounded the alarm that it might not have enough cash on hand to survive the year. Now, the company is taking a drastic step to jumpstart cash flow, dropping prices on its model-year 2023 Ocean electric SUVs by as much as $24,000.
Bargains to be Had
With its price tumbling from $38,999 to $24,999, the entry-level Ocean Sport becomes the cheapest electric vehicle on sale today, undercutting the Nissan Leaf by some $3,000. (Fisker prices do not include destination charge, as that is variable depending on the buyer’s location.)
The price of the Ocean Ultra drops 34%, from $52,999 to $34,999, while Fisker is lopping $24,000 off the sticker for its range-topping Ocean Extreme, which now starts at $37,499. Savings on individual vehicles may be even higher, as Fisker is applying the new pricing across each trim level regardless of options content. The new prices go into effect March 29.
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But Caution to Be Exercised
While the new pricing makes its vehicles more appealing, it does nothing to diminish the risks. If Fisker can’t raise sufficient capital to stay afloat, buyers will be left with vehicles that still suffer from the same litany of issues but without the reassurance that the company is working on solutions. As many of the problems owners have reported so far have been blamed on software and addressed with over-the-air updates, your neighborhood mechanic is highly unlikely to be of much help.
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