Everyone is excited about the upcoming, all-new 2021 Ford Bronco two-door and four-door models — the first real head-to-head competition for the venerable Jeep Wrangler since … well, ever! Each Bronco is a convertible; each one has removable doors; each one has a standard four-wheel-drive system, just like the Wrangler. And in another nod to the Jeep brand’s habit of giving its trim levels names instead of letters (Sport, Willys, Overland, Sahara, Rubicon, High Altitude, etc.), the Bronco will be offered in six versions, plus a limited edition, in a change to the way Ford offers up its 4×4 brand.
No XL, XLT, Lariat and so on, here. Nope, in a nod to the great outdoors and America’s national parks, the new Bronco trim levels will have names: base, Big Bend, Black Diamond, Outer Banks, Wildtrak, Badlands and the limited First Edition. There’s also going to be a stand-alone Sasquatch Package that you can get on any model. And how you order your Bronco is going to change a little bit, too.
But what do all of these trim names mean, what do they come with and how much do they cost? How does one option up a Bronco, given that it’s a little different than other Fords?
Ford says that you do it like this: First, pick a trim depending on how much you want to spend and what level of off-road readiness you desire; then pick a powertrain (four-cylinder or V-6); choose a four-wheel-drive system from the two available; then choose one of three equipment packages (Mid, High or Lux — more on these later ); decide if you want the Sasquatch Package; then it’s just a matter of picking a color.
Read on, and we’ll share with you how Ford is doing it differently with the new Bronco family. Note that all prices listed include a $1,495 destination fee.
Base: 2-Door, $29,995; 4-Door, $34,695
The base Bronco starts with a standard turbocharged 2.3-liter EcoBoost four-cylinder engine making 270 horsepower, the part-time 4×4 system, a seven-speed manual transmission with crawler gear, the electronic Terrain Management System with five G.O.A.T. (Goes Over Any Type of Terrain) modes, 16-inch painted steel wheels with 30-inch all-season tires, cloth seats, carpeted floors and an 8-inch touchscreen running the latest Sync 4 multimedia system.
This is the bargain-basement model, but it’s a great starting point for anyone wanting to totally customize a Bronco with aftermarket parts. Options include the 310-hp, twin-turbocharged 2.7-liter EcoBoost V-6, a 10-speed automatic transmission, the advanced 4×4 system with automatic on-demand engagement and the Sasquatch Package.
Ahh yes, the Sasquatch Package. What is it? It’s a stand-alone package available on any Bronco trim that includes all of the top off-road systems and equipment: 17-inch aluminum beadlock-capable wheels with 35-inch mud-terrain tires, electronic locking front and rear differentials, a 4.71:1 final drive ratio, high-clearance suspension and fenders, Bilstein shock absorbers and the 10-speed automatic. Think of it as the ability to get all the stuff that makes a Wrangler Rubicon a Rubicon, but as a separate package available on any model. That’s the ’Squatch.
Bronco Big Bend: Two-Door, $34,880; Four-Door, $37,375
The Big Bend ups the comfort quotient over the base model, including six G.O.A.T. modes, 17-inch aluminum wheels with 32-inch all-terrain tires, leather-wrapped steering wheel and shift knob, LED foglamps, a gray grille and tinted privacy glass. The same powertrain options can be had on the Big Bend, but you can also specify heated front seats, remote start (automatic transmission only) and the Mid Package (but not the High or Lux packages).
Some Bronco models have the option of three upgrade packages, called Mid, High and Lux. All Broncos come with the Standard Package, which includes LED headlamps, manual air conditioning, push-button start, and black door handles, mirror caps, fender flares and fender tie-down hooks. The Mid Package includes keyless entry, a 110-volt power outlet, ambient footwell lighting, auto-dimming rearview mirror, dual-zone automatic climate control, heated front seats, illuminated visor mirrors, remote start (automatic transmission only), reverse sensors and a subscription-based navigation system. It also adds the Ford Co-Pilot360 system with automatic emergency braking, blind spot detection with cross-traffic alert, lane keep assist, automatic high beams and rearview camera backup assist.
The High Package adds a 12-inch touchscreen, 360-degree camera, more sound deadening, the Forward Sensing System, sideview mirror LED approach and spotlamps. And the top Lux Package adds more to that: adaptive cruise control, a 10-speaker B&O premium audio system, Evasive Steering Assist, heated steering wheel, two additional front-row USB charging ports, voice-activated touchscreen navigation and wireless charging.
Bronco Black Diamond: Two-Door, $37,545; Four-Door: $40,040
This trim is special in that it introduces the washout interior, featuring a marine-grade vinyl upholstery like you’d find on a speedboat and rubberized flooring. Building on the Big Bend content, you also get powder-coated steel bumpers front and rear (the front one is modular with removable end caps), an upgrade to seven G.O.A.T. modes, 17-inch black steel wheels with 32-inch all-terrain tires and a bank of auxiliary switches in the overhead console. The powertrain and package options are the same as the Big Bend trim, with available Mid and Sasquatch packages only.
Bronco Outer Banks: Two-Door, $40,450, Four-Door, $42,945
Here’s the fancy one, equivalent to the Sahara trim on the Wrangler. It also builds on the Big Bend model, now featuring 18-inch black alloy wheels wearing 32-inch all-terrain tires. The headlamps and taillamps are LED, while the styling is updated with body-color door handles, mirror caps and fender flares. Powder-coated tube steps are installed underneath, while the front seats are heated cloth buckets. The Mid Package is also included as standard, but options now include a leather interior and the High and Lux packages.
Bronco Wildtrak: Two-Door, $50,370; Four-Door, $52,865
It’s not a national park, but the Wildtrak name is one Ford uses for a lot of 4×4 packages overseas. This is the desert runner model, similar in concept to the Jeep Gladiator Mojave or Ford’s own F-150 Raptor. It includes all the Outer Banks equipment, adds the Mid and Sasquatch packages along with the 2.7-liter V-6 as standard, and ups the Terrain Management System to seven G.O.A.T. modes with the Baja high-speed desert overland mode. Styling-wise, there’s now a black-painted modular hardtop, a Wildtrak hood graphic and carpeted floors. Options are a leather interior, and the High and Lux packages.
Bronco Badlands: Two-Door, $43,590; Four-Door, $46,085
Despite the Wildtrak trim actually being more expensive, Ford bills the Badlands as its ultimate off-road model. It builds off the Big Bend model, but its seven G.O.A.T. modes include Baja and Rock Crawl. It has 17-inch wheels with 33-inch all-terrain tires, a Badlands-specific suspension with electro-hydraulic front stabilizer bar disconnect, marine-grade vinyl upholstery with washout rubberized flooring, and the modular front and powder-coated rear bumpers. Options include leather seats, the Sasquatch Package (you’d think this would be standard on Ford’s “ultimate off-road model”), and your choice of the Mid, High or Lux packages.
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Bronco First Edition: Two-Door, $60,800; Four-Door, $64,995
This is the ultimate Bronco, with only 3,500 to be built — and all of them have already been spoken for through Ford’s online reservation system. Everything comes standard on the First Edition: It has all the Badlands content, while adding the Lux and Sasquatch packages, First Edition hood and body-side graphics, the modular black hardtop, a safari bar on the front bumper, carpeted floors, and a unique leather-trimmed interior with heated front seats and a 10-way power driver’s seat.
Your Bronco Awaits
The cool part about the Bronco trims is that you can order any of them right now, by putting just $100 down to reserve your spot on the ordering list. We don’t have any options pricing yet, but given that the ultimate, totally loaded First Edition Bronco seems to top out at 65 grand, it’s a safe bet that every other variant will be less than that.
Deliveries aren’t going to start until next spring, pandemic willing — but if you want one, reserving your spot in line right now for what is shaping up to be the most anticipated new vehicle launch in years would probably be a good idea.
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